WHAT PREPARATION AND PRECAUTIONS STARTUP INDIAN EXPORTER MUST TAKE BEFORE APPROACHING BUYER?
Introduction.
Printed content matters a lot since it has a long shelf life, and it passes from one prospect to another. Well written, designed, published content materials will make your brand stand out from the competition and make your brand widely visible.
A brochure is a document that says more about your business since it offers detailed information about your products and services. It should have the following inclusive; logo, images copy, or texts.
Brochures should be placed in well-chosen locations to attract potential customers. You can take your advertisements to trade shows and some you can handle them at your place of business.
www.vistaprint.com has free brochure templates
www.freepik.com has 30000 free graphic resources for brochure designs
www.canva.com Has a drag-and-drop design tools anyone can create stunning brochures regardless of design experience. All you need is a canvas account to create a folder.
- Prepare a business visiting card.
There is no need to spend money on a graphic designer to get the look you want. Canva is free to use and has a vast library of free images, icons, and illustrations. They have a free business card maker where you choose from thousands of templates create by professional designers to make your custom cards. Business card printing is pain-free with affordable prices and a 100%satisfaction guarantee. www.canva.com
Placeit tools make it incredibly easy for you to make your business card. They help you crop and resize your images to get a perfect size. https;/www.placeit.net
Ps print has business card design templates that make it easy to get professional quality business cards. they have a variety of themes, shapes, colours, and styles. https;//www.psprint.com
The design village can design you a beautiful business flyer ready for action. You only need a few photos of your products and a handful of sweet sentences to describe your products. They have an extensive library of fonts, layouts, and graphics to make your message shine. www.designvillage.co.ke
A catalogue does not only present your products but also give your prospects all the necessary information about your offer and reveals a lot about your way of doing business. https://www.catalogmachine.com/ catalogue machine helps you reduce publishing sales and marketing costs for your business.
Using www.freepik.com, you can download free 5000 graphic resources.
The elegant service catalogue template is free and perfect for all. All you have to do is add custom images and descriptions, and the modern design vibrant colours and calming esthetics will take care of the rest. www.flipsnack.com
A price list consists of all prices of products and services that you offer. It can either be printed or digitalised . You can publish your price list directly on your website or send it whenever a prospect is interested. Remember you should be having at least EXW Rates in USD
You can open google or word doc and create a table that includes all your products and services or consult a photoshop to design a price list for you .https://www.adobe.com/products/photoshop.html it has a free trial and you can pay as you go on using it or you can use website like fiverr to hire free lancers who can work for you to create price catalog
A warranty sheet should matters when selling products that require warranty .https://www.template.net/business/certificate-templates/warranty-certificate/ offers free warranty worksheets.
It helps you focus on solving the problems of the target market. When adjusting a sales presentation, make it as personalized as possible and cover the use case of your prospect.https://www.canva.com/presentations/templates/sales/
Banner ads are images embedded on webpages to advertise and showcase a product or brand and link to the advertisers’ website. Canva has free online banner maker to give your social media profiles a professional look with a few clicks. With canvas banner maker, you can browse and customise your web banner for any platform and instantly download high -resolution graphics in any format
https;//www.canva.com
https://www.vecteezy.com has a free banner maker
https://www.spark.adobe.com has a free banner maker
Presentation software is a computer program designed to allow users to present the information engagingly. It can be in the form of; tests, pictures, sounds, and videos.
Adobe Connect features 3D objects, video content, collaboration tools, offline editing, offline presenting, etc. It securely shares information right from your desktop and helps you get feedback from hundreds of participants. https ;//www.adobe.com/products.
Piktochart turns your huge content ito a visual story that internal and external buyers will love. They offer a free trial and have a free version; their cost is $29:00 per month per user. https;//www.pikto chart.com/
You can definitely use the Microsoft offices PowerPoint to create PPT but you may use effective designs and images from such websites for free.
Easily is a fast, secure, and reliable online meeting software trusted by millions of people every day for real-time virtual communication. They have a free version and offer a free trial. their prices are $24.00 per year per user. https;//www.easelly.com
Conclusion.
To sum up, re-read and review all your content materials to ensure that your products and services are still current. Use consistent colors, fonts, and images when making your printed content materials & always remember product knowledge is the key.
DOWNLOAD PPT : https://drive.google.com/file/d/1JAH-IxbGtITKYkUkP0n8DI4zzzmKhArI/view?usp=sharing